Disney+ Considers Adding Gaming and Shopping Experiences
Brian Steinberg Senior TV Editor Advertisers have eyed the Disney+ streaming hub as a place where they might tuck a promotional message alongside the binge-watch of a Marvel series, or, potentially “Phineas & Ferb.” Soon, however, Madison Avenue may have some other opportunities to consider. Disney is mulling the launch of shopping and gaming experiences on the streaming outlet, with which advertisers could get involved, according to Rita Ferro, president of Disney Advertising Sales. “The world of advertising experiences on AVOD is an important place to be involved in,” Ferro tells Variety, hinting that a new presentation Disney has slated for Las Vegas on Jan.