Say goodbye to the little blue bird — Elon Musk has officially relaunched Twitter under the new name X.
Say goodbye to the little blue bird — Elon Musk has officially relaunched Twitter under the new name X.
Elon Musk, who bought the social media platform formerly called Twitter last fall, has rebranded it to ‘X’ after a weekend of messaging signaling the change that included a photo of the new logo projected on the company’s San Francisco headquarters and a video of a flickering X.
Todd Spangler NY Digital Editor Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced the bonny blue birdie on the service’s website. Per Musk, you won’t be posting tweets on his social platform, you will be throwing up… “x’s.” Musk’s hand-picked new CEO Linda Yaccarino, late of NBCUniversal, tried to explain the situation. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” she, uh, x’d on Sunday. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
Elon Musk has given Twitter a makeover, scrapping the blue bird icon for a new "minimalist art deco" X image. The Twitter owner first indicated his plans to change the old logo on Saturday before rolling out the new one in the early hours of Monday. The new image was created by one of Musk's followers, who has tweeted that he first created it for a now-defunct podcast.
Linda Yaccarino is sharing her take on the Twitter rebrand to X after Elon Musk dropped the news over the weekend on the social media platform.
Progress at Twitter. Inquiries from members of the fourth estate to the company’s official press email are no longer receiving an automatic poop emoji in response. Instead, Musk said, the company “is now changing the auto reply to “a ‘We will get back to you soon’ infinite loop.”
NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments roughly in line with last year’s record haul.
Twitter CEO Linda Yaccarino has forcefully disputed a Bloomberg article maintaining that a “surge” of harmful content on the Elon Musk platform has spooked advertisers.
Twitter has started sharing advertising revenue with select users with large followings, with some of the initial $5 million in payouts going to far-right influencers.
Twitter CEO Linda Yaccarino is throwing a little shade at Threads after Meta CEO Mark Zuckerberg announced his platform had crossed 100 million signups in less than a week.
Todd Spangler NY Digital Editor On Friday, Twitter — without notice — suddenly blocked access to the website for anyone who isn’t signed in as a registered user. Many people were confused about the change, wondering whether it was a glitch or a purposeful move on the part of Twitter, which is under the control of mega-billionaire Elon Musk. Previously, you could search Twitter and view tweets without needing a registered account. But now, visiting any Twitter page displays a log-in prompt instead. Musk, in a post Friday afternoon, claimed that Twitter took the step to improve performance on the platform after third-party companies were “scraping” data and overloading its systems. “Temporary emergency measure,” he tweeted. “We were getting data pillaged so much that it was degrading service for normal users!”
More than 250 LGBTQ and ally actors, notables, and other leaders signed a public letter created by GLAAD and the Human Rights Campaign (HRC) calling on Facebook, Instagram, YouTube, TikTok, and Twitter to better enforce hate speech, harassment, misinformation, and other existing content policies aimed at protecting transgender, nonbinary, and gender non-conforming users and all LGBTQ people.
Todd Spangler NY Digital Editor Linda Yaccarino, who has taken over the role of CEO at Elon Musk’s Twitter, sent out her first communication to the social network’s employees Monday. In her 320-word memo, Yaccarino, who jumped ship from NBCUniversal to join Twitter, didn’t spell out specifically how she plans to run Twitter’s operations or what the vision for “Twitter 2.0” is. Instead, she borrowed some of the talking points of her boss, who has previously described Twitter as “the digital town square where matters vital to the future of humanity are debated.” “From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it,” Yaccarino wrote in the memo. “More recently it has become increasingly clear that the global town square needs transformation — to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.”
Linda Yaccarino, whose jump from a longtime exec perch at NBCUniversal to CEO of Twitter on the eve of the upfronts last month still has the industry abuzz, posted a thread to explain the motivation behind the move.
the mass exit of advertisers and users and a disturbing rise in hate speech. “I don’t think he’s dialed it in quite right, yet,” Williams told Chang.
New York Times. The presentation noted that falling short of weekly sales projections was a regular occurrence.Twitter’s ad sales staff attributed the lacking figures to multiple causes, including gambling and marijuana ads, as well as an uptick in hate speech and pornography on the platform.
New Twitter CEO Linda Yaccarino will have some key staffing role to fill when she finally takes the reins this month.
the statement reads. “In addition to the changes on the platform that have led to an increase in hate speech, Musk himself has doubled down on dangerous anti-democratic lies and white nationalist hate speech.”B&J then says the platform is now a “threatening and even dangerous” place for women, the gay community, Jewish and Muslim people, racial minorities, and many other groups.“Musk and Twitter’s toxicity and tacit endorsement of hate and violence goes against everything our company stands for,” the post concludes.
Twitter is worth only about one-third of what Elon Musk and 19 co-investors paid to acquire it last fall, according to a new disclosure by one of its investors.
Elon Musk basically confirmed today that Florida Gov. Ron DeSantis is set to announce his candidacy for the 2024 U.S. presidential election on Twitter tomorrow in an interview with the platform’s owner himself.
New Twitter CEO Linda Yaccarino is acknowledging the impending competition coming her way this summer as Instagram works on a text-based app.
Elon Musk‘s new feature for Twitter Blue subscribers — the ability to upload two-hour videos — has been used for film piracy.On Thursday (May 8), the owner of the social media platform announced that Twitter Blue subscribers would now be able to post 120-minute-long (8GB) videos.Shortly after the announcement, one verified user took advantage of the new feature and uploaded Shrek The Third in its entirety.The post currently sits at the top of the replies to Musk’s initial tweet. However, the video upload has since been disabled “in response to a report by the copyright owner.”Other users have since been taking advantage of the feature to share more copyright-infringed videos, such as movies, full sports matches and concert events.fuck it.
Brian Steinberg Senior TV Editor On his Fox News program, Tucker Carlson would often declare himself “the sworn enemy of lying, pomposity, smugness and group think.” So now he wants to launch a show on Twitter? The social-media platform has given millions of people the ability to express themselves and communicate in ways they never could before, but it has also become a haven for bullying, tribalism and disinformation. Carlson may become part of the venue’s latest effort to keep traffic flowing even as many advertisers keep more than an arm’s length away. Figuring out how to handle Carlson could be one of the first challenges for Linda Yaccarino, who has been named Twitter’s new CEO. The former NBCUniversal ad-sales chief knows what it takes to line up blue-chip sponsorships at scale. But doing that on behalf of Carlson may be a mission impossible. HisFox News show suffered from a dearth of mainstream national advertisers, despite the show’s high ratings. After recent revelations about the host’s use of racist and misogynist language, disclosed in documents tied to Dominion Voting Systems’ defamation litigation against Fox News, Twitter’s new bosswould have to hunt far and wide for any traditional sponsors willing to associate Carlson with their brands.
Elon Musk defended his propensity to step into divisive debate and even in advancing conspiracy theories, telling CNBC, “I’ll say what I want to say, and if the consequences of that is losing money, I’ll say it.”
Todd Spangler NY Digital Editor Elon Musk, after dramatically slashing Twitter’s headcount following his takeover of the social platform, said the company will try to rehire some of them — acknowledging that the job cuts were too deep. Musk has slashed Twitter’s headcount by about 80%, from 7,800 to about 1,500, as he has attempted to cut costs and get the company in the black. “Some people who were let go probably shouldn’t have been,” Musk said during an interview with CNBC anchor David Faber following the 2023 Tesla annual shareholder meeting Tuesday at the car maker’s headquarters in Austin, Texas. “Desperate times call for desperate measures… Unfortunately, if you do it fast, there are some babies who will be thrown out,” Musk said. Twitter now will probably try to rehire some of the Twitter employees that were let go, he said.
Elon Musk welcomed Twitter’s new CEO into the fold as he held court at Tesla’s annual meeting in Austin today, sounding genuinely relieved to offload some of the burden of running the beleaguered social media company he reluctantly acquired last fall.
Michael Schneider Variety Editor at Large From the moment an animated “Ted” opened the NBCUniversal upfront, voiced by Seth MacFarlane prior to the writers strike, it was clear this was going to be an abbreviated event. For starters, until a week ago, this was still going to be Linda Yaccarino’s Radio City Music Hall show. But with Yaccarino off running Twitter (“Ted” making a crack about the crazies now at Twitter earned the biggest inadvertent laugh of the morning), it was up to Mark Marshall, NBCU interim chairman, global advertising & partnerships, to make the pitch to advertisers. “In all of our conversations leading up today, regardless of client or category, there has been one constant…this is going to be a very important year for your businesses,” Marshall said, counting 32 pharma launches, 60 auto releases (including 46 electric vehicles) and over 100 movie releases (“which puts us back to pre-pandemic levels”) this year. “We know this is a competitive year. And here at NBCUniversal, we are built for these moments.”
Jennifer Maas TV Business Writer “I don’t know but I’ve been told, NBC has a heart that’s cold,” Writers Guild of America pickets shouted outside Radio City Music Hall Monday, making some noise about the writers strike in front of NBCUniversal’s upfront presentation to advertisers. Approximately 200 pickets, some members of SAG-AFTRA joining the WGA in solidarity, used other chants personalized for the occasion, including, “NBC, you’re no good, pay your writers like you should,” to try to get the attention of those in attendance at the event, which is used to launch NBC’s fall schedule and woo advertisers into spending their dollars on spots with NBCU brands. The WGA is on Day 14 of a strike after failing to ink a deal with the Alliance of Motion Picture and Television Producers (AMPTP) before the clock ran out May 1.
Mark Lazarus, chairman of NBCUniversal Television and Streaming, wasn’t on the production call sheet until very recently for the company’s upfront at Radio City on Monday morning.
The NBCUniversal Upfront kicked off a week of events in New York amid a writers strike.
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