NBCUniversal Addresses Writers Strike At Upfronts Presentation As Animated Star Takes Center Stage
15.05.2023 - 15:09
/ deadline.com
The NBCUniversal Upfront kicked off a week of events in New York amid a writers strike.
Given the lack of A-list scripted stars, the company turned to one of its animated stars to kick off the morning.
Ted, the Seth MacFarlane-voiced star of the eponymous movie and upcoming Peacock series, opened with a song and dance number with a few barbs.
Most notably, the stoned bear pointed out that Twitter “may seem like the place to begin, but [it] just let the crazies back in”, particularly relevant given that NBCU ad chief Linda Yaccarino departed days before the Upfronts to become CEO of Elon Musk’s social media site.
Other highlights for the ad crowd include, “How can I pay for all my hookers and blow without adverts on my shows” and “Because as long as husbands keep killing their wives, we’ll have Dateline in our lives”.
Although he voices the character, MacFarlane has been a vocal supporter of the strike.
Following the flashy dances, Mark Lazarus, Chairman, NBCUniversal Television and Streaming took the stage in Yaccarino’s absence.
“What was more surprising today that being one more by a foul mouthed teddy bear or seeing me I’m here on stage,” he said.
Lazarus also addressed the writers strike, which was going on just outside Radio City Music Hall, where a large group of writers were picketing.
“We also want to acknowledge the writer strike. We are grateful for the contribution writers make to our company and respect their right to demonstrate,” he said. “It may take some time, but I know we will eventually get through this, and the result will be a stronger foundation from which we can all move forward together.”
After Lazarus, Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television and Streaming, stepped