Linda Yaccarino Latest Celebrity News & Gossip

Also Read: NBC Fall Schedule: 'Law & Order: Organized Crime' to Air Thursday After 'SVU'“At NBCUniversal, we’re excited to produce an Upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike,” said Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal. “Historically, this event is about the future of programming; this year, it’s about the future of our industry–a future where we can meet audiences wherever they are, with the stories

By Brian Steinberg

NBCUniversal will reduce advertising loads across its networks and add more entertainment and news content as the novel coronavirus pandemic continues, and as families quarantine at home. “Now, people all across America are turning to us more for the content that comforts them and connects them to the outside world,” NBCUniversal ad sales and partnerships chairman Linda Yaccarino wrote Monday in a blog post.

By Jill Goldsmith

NBCUniversal's Linda Yaccarino told the World Economic Forum in Davos, Switzerland, on Tuesday that the media industry got the consumer experience "really wrong" in live linear TV in the U.S., but the company's planned streaming service Peacock will ensure that "the viewer doesn’t experience ad nauseam the same ad over and over."During a panel titled “Shaping the Future of Media, Entertainment and Culture,” which also featured Nielsen CEO David Kenny and Marc Pritchard, Procter & Gamble's chief

By Dino-Ray Ramos