YouTube’s Dude Perfect Scores $100 Million-Plus Investment as It Plans New Texas HQ as ‘Family-Friendly’ Entertainment Destination
09.04.2024 - 13:47
/ variety.com
Todd Spangler NY Digital Editor Dude Perfect, the five-member comedy and sports YouTube creator company, hauled in more than $100 million in growth capital from private investment firm Highmount Capital — which they plan to use to flex their brand well beyond online videos. The companies didn’t disclose the specific dollar figure.
A source familiar with the funding said the amount committed by Highmount Capital is between $100 million and $300 million. Dude Perfect said it will use the investment to develop new projects and creative partnerships, as well as build a “robust management team to lead the group to new heights.” One of Dude Perfect’s biggest projects is its forthcoming headquarters facility in Frisco, Texas.
First announced more than a year ago, the group describes it as a combination production facility and “family-friendly” entertainment destination, comprising a retail store and new spaces for podcasts and gaming. Original plans for the three-story headquarters, slated to cost as much as $100 million, called for a 330-foot “trick-shot tower,” a Dude Perfect museum, a mini-golf course and restaurants.
Other front-burner initiatives by the YouTuber collective include a multicity international tour; the Dude Perfect streaming app; and the ESPN “30 for 30” documentary “Dude Perfect: A Very Long Shot” focused on the group, set to premiere April 25 at the Dallas International Film Festival. The five Dude Perfect dudes — Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton — met as college roommates at Texas A&M University and posted their first trick-shot video in 2009.
To date, their channel has generated more than 17 billion views and garnered more than 60 million subscribers. The Dude
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