Will X/Twitter Charge All Users a Fee as Musk Said? CEO Linda Yaccarino Won’t Say
28.09.2023 - 04:51
/ variety.com
Todd Spangler NY Digital Editor Elon Musk earlier this month said X/Twitter is “moving to having a small monthly payment for use of the X system” — a step that is necessary, he said, to thwart the plague of bots flooding the platform. Is the company in fact going to implement such a fee? Linda Yaccarino, the CEO of the Musk-owned social network, dodged the question when it was posed to her on stage at Vox Media’s Code 2023 conference Wednesday by interviewer Julia Boorstin, CNBC senior media and tech correspondent.
“Elon Musk just announced a new monthly fee for users,” Boorstin said. “And my question for you is, Do you want to start charging all users of X, as he said, and how many users do you think you will lose as a result?” After a pause, Yaccarino said, “Could you repeat?” Boorstin responded, “Elon Musk announced you’re moving to an entirely subscription-based service.
Nothing free about using X.” Yaccarino said, “Did he say we were moving to it specifically, or he’s thinking about it?” Boorstin: “He said that’s the plan. So did he consult you before he announced that?” “We talk about everything,” Yaccarino replied, but did not answer the question about when X/Twitter might institute a monthly subscription fee for all users of the platform.
She said Musk hired her not only because she is an experienced ad-sales exec but more broadly because of her background as “a very senior executive.” Musk’s comments about charging X/Twitter users came during a discussion on AI that included Israeli Prime Minister Benjamin Netanyahu. Musk said the monthly fee might be “a few dollars or something,” which he said would be sufficient to deter the creation of bot accounts.
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