Hollywood and AI are like that couple you see everywhere: inseparable, intriguing and constantly making headlines. While studios are singing praises about AI's endless capabilities, traditional performers are biting their nails, wondering where they fit in this evolving tapestry. Ever wished for a personalized message from soccer sensation Lionel Messi? Lay's, joining forces with UEFA Champions League and tech partner Synthesia, transformed that dream into reality.This initiative, dubbed "Messi Messages," lets soccer fans globally send or receive tailored video messages of Messi in multiple languages.