Demi Lovato has signed a new management deal after recently parting ways with former manager Scooter Braun.The singer has joined Brandon Creed’s Good World Management, whose roster includes Charli XCX, Mark Ronson, Orville Peck and Troye Sivan, according to Billboard. He also previously managed Bruno Mars.The deal arrives one week ahead of her forthcoming album ‘Revamped’, which will see her reimagine hits from her career as rock songs and feature artists including a revamped version of ‘Sorry Not Sorry (Rock Version)’ with Slash.Two other tracks, ‘Heart Attack (Rock Version)’ and ‘Cool For The Summer (Rock Version)’ have previously been shared from the project.It comes just weeks after reports said Lovato and Ariana Grande parted ways with Braun last month.The news of Lovato ending her working relationship with Braun came from Variety, which reported that, although the reasons for the split are unknown, the separation was “amicable”.A month earlier J Balvin, also left Braun’s management to join Jay-Z‘s Roc Nation.Shortly after, Braun shared a jokey response to reports that a host of his artists were seeking new management, writing: “Breaking news… I’m no longer managing myself.”Other clients of his include Justin Bieber, David Guetta, Black Eyed Peas, Ava Max and Carly Rae Jepsen.Braun first rose to fame in 2008 after helping launch the career of a then-12-year-old Bieber, after seeing him performing on YouTube, and has since gone on to represent him for 15 years.
What the Hell Is Going On in Scooter Braun’s Empire?
22.08.2023 - 17:51 / variety.com
Jem Aswad Executive Editor, Music First Justin Bieber, then Demi Lovato, then Ariana Grande: reports of artists leaving Scooter Braun’s management stable have been piling up faster than indictments for a certain former president. Yet unlike indictments, there is little solid information to be found on what is being positioned by some as an exodus from Braun’s SB Projects.
Lovato’s “amicable” departure has been confirmed off the record by sources from both camps. However, Bieber’s allegedly impending departure was strenuously denied by multiple sources (although Puck, which first reported the news, insists the story is accurate).
And Grande’s exit — which, if true, would be the second time she’s parted ways with him — was strenuously denied by sources close to Braun while a rep for the singer did not respond to Variety’s requests for comment (although unnamed sources apparently confirmed the split to Billboard). The situation has reached a strange netherworld of off-the-record confirmations and denials where one set of sources says one thing and another says the opposite, and most likely no one is telling the whole truth.
Reps are stonewalling and insiders are clamming up fast; it’s like trying to get an accurate status update on Fight Club or Voldemort. Complicating matters is the fact that the famously hard-charging Braun, who has been one of the most powerful people in the music business for more than a decade, garnered so much ill will — and envy — in his rise to the top that the situation has reached the kind of snowballing mob mentality: The schadenfreude is so strong, and foes want him to fail so badly, that people lose perspective.
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Demi Lovato and Ariana Grande have parted ways with the manager. Other clients of his include Justin Bieber, David Guetta, Black Eyed Peas, Ava Max and Carly Rae Jepsen.After the reports came out, Braun shared a short and jokey response on X/Twitter last night (August 22).Addressing the reports, he wrote: “Breaking news… I’m no longer managing myself.”Breaking news… I’m no longer managing myself— Scott “Scooter” Braun (@scooterbraun) August 22, 2023Braun first rose to fame in 2008 after helping launch the career of a then-12-year-old Bieber, after seeing him performing on YouTube, and has since gone on to represent him for 15 years.
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