What Stopped Pixar’s ‘Lightyear’ From Going to Infinity and Beyond at the Box Office?
20.06.2022 - 16:57
/ variety.com
Rebecca Rubin Film and Media ReporterIt’s hard to escape the deflating sense that Disney’s “Lightyear” has remained stubbornly Earth-bound in its box office debut. At least, that’s the prevailing sentiment that’s greeted the latest Pixar film’s so-so $51 million opening weekend in North America.For industry analysts, those lackluster ticket sales were confounding because Pixar had been box office royalty and “Lightyear,” a spinoff of the cosmically successful “Toy Story” franchise, landed decent — though not euphoric — reviews.
Moreover, audiences (who awarded the film an “A-” CinemaScore”) seemed to be entertained by the animated otherworldly adventure, in which Chris Evans takes over from Tim Allen as the voice of Buzz Lightyear. To be sure, a $51 million opening weekend is far from catastrophic; in fact, “Lightyear” landed one of the best debuts for an animated kid friendly film in COVID times.
Family audiences have returned in fits and starts, but it’s a demographic that’s been largely absent during the pandemic. However, Disney certainly hoped the $200 million-budgeted movie would rake in more coinage in its first weekend in theaters.
For Pixar, “Lightyear” ranks as one of the studio’s lower starts, behind 2017’s “Cars 3” ($53 million) and ahead of 2015’s “The Good Dinosaur” ($39 million) and 2020’s “Onward” ($39 million). It’s also one of the rare Pixar films to not take the top spot at the domestic box office, landing in second place.So what prevented “Lightyear” from going to infinity and beyond at the box office?“[‘Lightyear’] is running into the limitations of the spin-off form,” says David A.
Gross, who runs the movie consulting firm Franchise Entertainment Research. “This is still elite business, it’s just
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