variety.com
26.07.2023 / 17:21
Mattel Execs on Next Hollywood Moves: ‘Barney,’ ‘Polly Pocket’ and ‘Barbie’ Sequels (EXCLUSIVE)
Elizabeth Wagmeister Chief Correspondent After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.