WBD Shutting Down MotorTrend+ Stand-Alone App, Moving Its Content To Discovery+ & Max
24.02.2024 - 00:03
/ deadline.com
In the latest sign of difficulty for niche streaming, Warner Bros. Discovery is shifting programming from its MotorTrend+ streaming service onto Max and Discovery+ and will shut down the stand-alone auto enthusiast app.
The programming changes take effect today, with 1,000 hours of MotorTrend programming moving to Discovery+ in the U.S. and Canada and Max in the U.S. Thousands of additional hours will be “continually added” to the larger company streamers through the end of March, according to an official announcement, at which point MotorTrend+ will cease to operate. News, reviews and shopping tools from the digital outlet will be available for free on various mobile apps and websites, the company said.
The majority of current MotorTrend+ subscribers paying $6 a month will be migrated to the ad-free tier of Discovery+, which costs the same amount, by the end of March. In addition to MotorTrend fare, Discovery+ has tens of thousands of hours from Magnolia, OWN, HGTV, Food Network, TLC, ID and other sources.
MotorTrend shows making the transition to Max and Discovery+ include Top Gear America, Bitchin’ Rides, Roadkill, Texas Metal and Kevin Hart’s Muscle Car Crew.
The moves come during the 75th anniversary year for MotorTrend. The longtime auto industry authority’s parent company, The Enthusiast Network (TEN), formed a joint venture in 2017 with Discovery cable network Velocity, which then rebranded as MotorTrend TV. Under the JV, Discovery took a majority stake in TEN, including its magazine and digital operations. As the JV embarked on a strategy to jump into the burgeoning subscription streaming arena, Discovery was in the midst of launching a host of niche streaming outlets focused on cooking and sports like