variety.com
25.03.2024 / 16:39
A ‘Euphoria’ Video Game Would Be a Big Hit With New TV-to-Gaming ‘Switcher’ Audience, Fandom Study Finds
Jennifer Maas TV Business Writer A video game based on HBO’s dark teen drama “Euphoria” is a key suggestion from this year’s edition of Fandom‘s Inside Entertainment study, which highlights the “entertainment and gaming tug of war.” Per the user-contented-centric entertainment platform’s 2024 survey, which was released Monday, drama is potentially the top “untapped” genre for gaming companies, as drama fans who play video games prefer these genres: role-playing (RPG): 73%, adventure: 72%, simulation: 62%, sandbox/open world: 62%, puzzle: 60%. “What do we know about ‘Euphoria’ and why was it such a big hit? Obviously, you have an amazing cast, storyline — but what is the story? And it was a really interesting take on the genre at the time, because if you think about the other shows that were coming out, they are a lot more positive than ‘Euphoria,'” Fandom’s director of sales research and insights Ally Saraniti told Variety.