Warner Bros. Discovery Plans New York Upfront Event for May 15
18.01.2024 - 19:15
/ variety.com
Brian Steinberg Senior TV Editor In an era when advertisers can buy digital inventory at any time they wish, does the media industry still need an “upfront” sales session? Warner Bros. Discovery believes it does. The media conglomerate said Thursday that it plans to hold a presentation for advertisers at 10 a.m.
eastern on May 15 at The Theater at Madison Square Garden, where it will call attention to media brands such as Max, Food Network, CNN, HGTV, TBS, Discovery, TLC, Bleacher Report, and Discovery+. The ranks look to be heavier with streaming properties than traditional linear ones. “Warner Bros.
Discovery has the strongest portfolio of networks, platforms, and brands in the business, delivering unparalleled scale and reach. Our groundbreaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily, “ said Jon Steinlauf, Warner Bros. Discovery’s Chief U.S.
Advertising Sales Officer in statement. He added: At this year’s Upfront presentation, we are incredibly excited to showcase our innovative advanced advertising solutions, as well as the Max streaming portfolio, which places brands alongside our award-winning series, films, live sports and breaking news.” Warner and its competitive set faced onerous circumstances in 2023’s upfront market, where U.S. TV companies try to sell the bulk of their ad inventory.