Warner Bros. Discovery Announces Merged Advertising Sales Team
27.07.2022 - 23:55
/ thewrap.com
The majority of the senior leadership in the department are executives who held roles in Discovery Inc., to be expected considering Discovery chief David Zaslav‘s position as the new CEO of the merged company. Among the Discovery execs joining the team are EVP Karen Grinthal, who is overseeing linear and digital sales and revenue for a suit of WBD networks including TBS, Food Network, Cartoon Network and OWN; and digital advertising EVP Jim Keller, who will oversee sales for HBO Max, Discovery+ and other streaming and digital platforms.
Executives from the WarnerMedia side include Andrea Zapata, who will continue as head of Research, Data and Insights, and Turner Sports Chief Revenue Officer Jon Diament, who will oversee linear and digital sales for TBS Sports, TNT Sports, Discovery Channel, Adult Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend.“Warner Bros. Discovery has the greatest collection of brands to offer advertisers, and our new leadership team will unlock that unique value to best drive success for our clients,” said Steinlauf.
“This organizational structure combines strengths from each legacy organization with a set of client-focused, results-oriented leaders across brands and platforms who will create innovative, impactful advertising opportunities for our partners.”Read the full list of Warner Bros. Discovery’s advertising sales senior leadership below: John Dailey will lead Cross-Company Partnerships and New Business.
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