Warner Bros. Announces 100 Years Worth Of Fun In Products, Content & Experiences
03.04.2023 - 14:09
/ deadline.com
Harry, Albert, Jack and Sam would be proud.
As part of its massive centennial campaign dubbed “Celebrating Every Story,” Warner Bros. Discovery has unveiled its collection of global products, content, and experiences honoring the fabled studio’s 100th anniversary tomorrow. The commemorative offerings include toys, apparel, collectibles, concerts and more that showcase key moments in Warner Bros.’ rich history.
“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”
In addition to the previously-announced programming, streaming, home entertainment, consumer product and experience initiatives, Global Brands and Experiences has announced the following:
-New celebratory merchandise collections launching today on the company’s WB Shop with more coming throughout the year. Taken directly from the WB archives, the WB Shield Collection features a fun history lesson showing how the logo changed throughout the decades with products across categories — apparel, accessories, and home goods — emblazoned with the iconic shield logo that has identified Warner Bros. films, TV shows and content from 1923 to today.
-A special Mashup Series from The WB Shop, including apparel,