Walt Disney Company Names Marketing President Asad Ayaz First-Ever Chief Brand Officer
06.04.2023 - 16:37
/ deadline.com
Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first-ever Chief Brand Officer of The Walt Disney Company.
CEO Robert Iger just announced the news.
In this newly created position reporting to Iger, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences.
The marketing maestro behind the studio’s top grossing hits, including the MCU, Pixar and Lucasfilm franchises, will continue as the studio’s President of Marketing, a position he’s held since 2018, overseeing all aspects of promotion for the Burbank lot’s feature and Disney+ global slate. In that regard, he’ll report to Disney Entertainment Co-Chairman Alan Bergman.
As Chief Brand Officer, Ayaz will develop and execute brand marketing campaigns for the Walt Disney Company across its entire suite of content and consumer experiences, highlighting the brand internally and externally through partnerships, while guiding and aligning the corp’s digital and social media presence. In consultation with Iger, Ayaz will set corporate synergy and franchise priorities, while leading a global consumer research and analytics function zeroing in on Disney’s brands and franchises that will inform cross-platform initiatives.
One key cross-company brand initiative for Ayaz is spearheading the Disney100 campaign as the company celebrates its 100th year. He developed and created the Disney100 Special Look spot that aired during the Super Bowl, as well as the Studios’ new 100-year logo refresh now appearing on all Disney-branded movies.
“Asad is an exceptional creative leader with a deep understanding of what Disney