Barbie is reportedly the most searched Halloween costume of 2023 in the US, according to Google Trends.In a list of popular Halloween costumes called the ‘Frightgeist‘ released by Google Trends, Barbie came in at number one. Plenty of movie franchise characters also made the list, with Marvel’s Spider-Man at number three, Netflix‘s Wednesday Addams at sixth place, and Princess Peach from the Super Mario Bros Movie taking the 13th slot.Only two musicians managed to make the Frightgeist list: Taylor Swift, who came in at number 22, and Beyoncé, whose ‘Renaissance‘ aesthetic was the 46th most searched costume.