True Crime Podcast ‘Variety Confidential’ Unveils the Talent Agent Who Invented the Beefcake Craze
03.01.2024 - 19:35
/ variety.com
Lauren Ames Henry Willson’s behavior was protected by other powerful players in the entertainment industry who depended on him for a steady stream of fresh, young talent. In episode 3 of “Variety Confidential,” host Tracy Pattin and co-host Matt Donnelly, Variety’s senior entertainment and media writer, unearth the story of Willson, an aggressive, midcentury Hollywood talent agent and manager who succeeded in both spotting and taking advantage of young actors within whom he saw potential for fame.
Willson, a closeted gay man, would lure dozens of handsome young men, or “beefcakes” as they would come to be known, to his Los Angeles home after wining and dining them and promising fame. “He seems to have insinuated himself into their lives,” Pattin explains.
“He became their friend, the parent, the protector, and in many cases, their lover.” Willson prioritized on-screen sex appeal over acting ability, which was key to landing roles for actors like Rock Hudson and Lana Turner. Willson built up their careers with small roles before sending them to acting classes to fine-tune their skills in the hopes of landing bigger roles.
Hudson was Willson’s most valuable client. When rumors began that Hudson was gay, Willson solidified Hudson as a top client with the “catch and kill” method, which Donnelly explains: “A power broker will trade the coverup of one piece of very salacious information by trading another incredibly salacious piece of information.
In this Henry Willson saga, catch and kill has an especially sort of odious place in his career. He practically patented a technique to do this nearly three-quarters of a century ago.” Willson exchanged information about another client, Rory Calhoun, and a former client, Tab Hunter,
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