The Future Of Film Dubbing? ‘Fall’ AI Firm Flawless Partners With XYZ & Tea Shop To Acquire & “Visually Translate” Foreign Language Movies — Cannes Market
19.05.2023 - 17:57
/ deadline.com
EXCLUSIVE: AI is in the eye of the storm in LA right now amid the writers’ strike and is also a talking point at the Cannes Film Festival due to the de-aging of Harrison Ford for Indiana Jones And The Dial Of Destiny.
We can reveal an interesting development in the Cannes market with news that generative AI firm Flawless, co-founded by filmmaker Scott Mann (Fall), is partnering with U.S. seller and distributor XYZ Films (Run Rabbit Run) and UK producer Tea Shop Productions (47 Meters Down) to acquire rights to foreign-language films, converting them to English for distribution in English-speaking territories.
The plan is for Flawless’ TrueSync technology to create lip-synced versions of acquired titles, and XYZ will distribute them. The idea is to offer an alternative to subtitles and out-of-sync dubs. The company will also distribute the original versions alongside.
The TrueSync tech was used in recent breakout hit Fall to paper over more than 30 F bombs that impacted the film’s initial rating. The tech helped propel the $3M-budgeted pic to six times that at the box office. The clip below gives an idea of how the tech can be used to seamlessly dub, too.
Our software harnesses the power of generative AI to change filmed dialogue.TrueSync opens a new world of possibilities from fast and efficient AI reshoots to the creation of immersive, visual translations, for any language around the world.#GenerativeAI #Hollywood pic.twitter.com/Mx384s6RbD
The partnership has launched with the acquisition of Victor Danell’s UFO Sweden, the sci-fi adventure film that earned three nominations at Sweden’s 2023 Guldbagge Awards.
The group tells us it plans to acquire a number of “high-potential” titles during the Cannes Film Festival —
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