The Coastal Grandmother Aesthetic Is a Lifestyle, Not Just a TikTok Trend
26.04.2022 - 15:27
/ glamour.com
is about being able to spend north of $70 on a single unscented pillar candle. Or, at least, cosplaying as someone who has money to spend on simple, good things. It is understated, wealthy-person dress up. This content can also be viewed on the site it from.Lex Nicoleta, 26, popularized the term on TikTok.
She tells Glamour that the coastal grandmother aesthetic is not an identity restricted to those born on a sloop or near a picturesque lighthouse. “You can be a coastal grandmother whether or not you live by the coast, and whether or not you’re a grandmother,” she explains. She, a millennial living far from the salt air in inland California, is neither. And men can be coastal grandfathers too.
(Nicoleta points to as an example.) Coastal grandmother is not exclusive or elitist, she argues. It’s a style that attracts people of “all different ages, genders, races.” Imagine a little wooden gate on a stone pathway that leads to a seaside cottage. Now imagine the gate flung wide open.
“It’s not like, ‘This wouldn’t apply to someone like you.’ It’s very, ‘Come one, come all, and be a part of it.’”This content can also be viewed on the site it from.Since Nicoleta started preaching the gospel of gran on TikTok, the term has gained traction with the many women in the great pantheon of coastal grandmothers. Diane Keaton posted to the concept. Nancy Meyers shared an article that noted that “coastal grandmother” videos have been viewed a billion times on TikTok.
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