The Burning Questions Swirling Around the Early Warner Bros. Discovery-Paramount Global Merger Talks
21.12.2023 - 03:59
/ variety.com
Cynthia Littleton Business Editor Here we go again? Warner Bros. Discovery is flirting with the idea of acquiring Paramount Global. If a deal involving the Redstone empire comes to fruition, it would mark another transformative mega-merger for Hollywood legacy brands, following on the heels of Disney’s acquisition of 21st Century Fox in 2019, AT&T’s difficult marriage with Time Warner in 2018 and the subsequent Discovery-WarnerMedia tie-up that closed in April 2022.
Sources caution that conversations are in the earliest of early stages – following a lunch meeting this week between WB Discovery CEO David Zaslav and Paramount Global’s Bob Bakish. There’s no certainty that a deal will come to fruition, of course, especially as Paramount Global and its parent holding company National Amusements Inc. was already being pursued.
But if WB Discovery and Paramount Global are determined to march down the aisle, the companies will have to overcome a host of obstacles, and possible regulatory and legal challenges. And that’s before the integration plans are executed. Here’s a look at some burning questions raised by the prospect of WB Discovery buying Paramount Global.
Why does WB Discovery want Paramount Global? To quote Sumner Redstone, content is king. Paramount Global has a lot of aging linear assets that are struggling to adapt to a new media landscape – that’s one reason “Ridiculousness” runs nearly 24/7 on MTV these days. But Paramount does have vast vaults of movies, TV shows and other forms of content that can help bulk up WBD’s streaming platforms, and have remake/reboot/reimagining potential in the present IP-crazy marketplace.
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