The Last of Us has apparently found its’ Abby.
28.07.2023 - 23:47 / variety.com
Elizabeth Wagmeister Chief Correspondent This summer, “Barbie” has revived the box office, making nearly $500 million worldwide in its first week. Earlier this year, “The Super Mario Bros. Movie” surpassed the billion-dollar mark.
If those two success are any indication, it seems that nostalgia sells — particularly nostalgia for classic toys and characters to which moviegoers have a personal connection. “The Beanie Bubble” (streaming Friday on Apple TV+) centers around the Beanie Baby craze of the ’90s. But the movie is not really about Beanie Babies.
Based on the book “The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute” by author Zac Bissonnette, the film is the feature directorial debut for co-directors and real-life married couple, musician Damian Kulash and Kristin Gore, who wrote the screenplay. The movie is set against the backdrop of the rise in popularity of Beanie Babies in the 1990’s. But what the filmmakers are aiming to tell is a much deeper, human story about the American dream, capitalism, democracy, power, cracks in the system and sexism in business.
“I didn’t think that I cared about the Beanie Baby craze,” Gore tells Variety. But when she read the book, she says was immediately captivated. “We both realized that within this incredibly wild story, it was full of really compelling people.” She continues, “There was this insane tale about one of the most absurd crazes in American history involving tiny beanbag animals that were $5 and became treated like gold — and that’s already so bizarre and weird — but really, what spoke to us in the book were these three women’s journeys that were so instrumental to the phenomenon.
The Last of Us has apparently found its’ Abby.
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While it’s not exactly “The Beanie Bubble’s” fault that it’s being released at the tail-end of a film cycle that has seen every inch of corporatized IP mined for stories about the wonders (or horrors) of capitalism — “Air,” “Blackberry,” “Tetris,” and even “Flamin’ Hot” come to mind, all with varying degrees of success — it’s also fitting that such a historical footnote would be last out of the gate. Continue reading ‘The Beanie Bubble’ Review: A Great Zach Galifianakis Performance Cannot Save This Messy I.P.
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Elizabeth Banks was too busy in the ’90s to be collecting Beanie Babies.
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