In the pursuit of smoother and more youthful looking skin, Boots shoppers have been turning to the one Olay moisturiser in particular after it claims to minimise the appearance of fine lines and wrinkles, as well as hydrating your skin for a more youthful-looking glow. The Olay Total Effects Anti-Ageing 7in1 Fragrance Free Moisturiser, £16.50 here, promises users that it offers a “ simple, smart approach for youthful, healthier looking skin that can better stand the test of time”.