Spanish TV Plays Co-Production Game as Streamers Fuel Growth of Original Series
14.10.2022 - 07:01
/ variety.com
Emiliano De Pablos Three years ago, platforms were asking Spanish producers for full rights to their TV fiction projects for all territories. Times have changed. As platforms’ revenues taper off or slow in growth, originals are less habitual. Co-production is increasingly becoming the name of the game. A first-phase boom was triggered by Netflix titles “Money Heist” and “Elite.” Now, Spain is maintaining its momentum, remaining a priority region for Netflix, HBO Max and Prime Video. Newcomers Disney+, Paramount+ and Lionsgate+ have unveiled their first original productions.
Local champions, Telefonica’s paybox Movistar+ and Atresmedia’s platform Atresplayer Premium, harbor strong artistic ambitions.
As platforms pause production in parts of the world, and Netflix rejigs its business model, Spain’s TV producers are ringing their options, plunging ever more into co-production. “The market is being rationalized and shared production models don’t leave all the rights in the platform’s hands,” says Caroline Servy, managing director at the Wit. “That’s why alliances between Spanish-speaking countries are more necessary than ever,” she adds. Running Sept. 27-30, the Madrid-based second Iberseries & Platino Industria forum confirmed that trend. Iberseries witnessed the announcement of partnerships by Ibero American powerhouses such as Los Angeles- and Madrid-based Secuoya Studios and Colombia’s Caracol Television, which committed to jointly develop, produce and finance premium series over the next year. At Iberseries, “Cardo” and “Veneno” producer Buendía Estudios, which has rapidly consolidated since its 2020 launch, unveiled a TV drama adaptation of Javier Sierra’s bestselling book “El Ángel Perdido,” first fruit of
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