nme.com
22.08.2023 / 15:25
‘Roblox’ “BLACKPINK The Palace” will let fans host BLACKPINK-themed parties in the game
BLACKPINK The Palace is a new immersive experience for fans of the K-pop girl group built inside Roblox.Karta is the metaverse developer behind BLACKPINK The Palace, and it has previously brought immersive experiences for Amazon Music and Unilever into being in Roblox. The palace is not a limited time event either and will benefit from brand new content releases throughout the year.“Inside the palace, fans can meet, socialise, and enjoy content from the band, visit various spaces designed around BLACKPINK’s iconic music video scenes, and enjoy some of the artists’ favourite things – from digital fashion to signature choreography,” the press release reads.There are even caves below the palace which are a source of crystals that can be harvested with a BLACKPINK lightstick-shaped hammer to power in-experience items.YG PLUS and Karta were keen to emphasise how Roblox players are now able to host authentic BLACKPINK-themed parties in the game with the new items at any time they like.“We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything BLACKPINK beyond the constraints of time and space,” YG PLUS’ head of IPX division, Hyojung Lee, said.