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31.05.2023 - 17:07 / deadline.com
Several times in recent years, Sony has used the Cannes Film Festival to promote a key upcoming title, despite the movies not officially being involved in the event — see Hotel Transylvania 3: Summer Vacation in 2018, 2017’s The Emoji Movie and 2016’s The Angry Birds Movie.
This year, the marketing team pulled out the stops for Neill Blomkamp’s Gran Turismo: The Movie, staking out prime real estate with a billboard on the Carlton Pier and then — rather than ahead of the fest as they did with the previous films — hosting a photo call with talent as the Croisette calmed down toward the end.
Although David Harbour did not make the photo call that featured Blomkamp, Orlando Bloom, Geri Halliwell Horner, Archie Madekwe and producer Asad Qizilbash, he was with the team for a stroll up the red carpet on closing night.
From there, they traveled to nearby Monaco to catch some Grand Prix action and rev the marketing machine even higher. Harbour, Bloom and Madekwe visited the Red Bull garages, the F1 paddock and posed for a photo call at the famous Fairmont hairpin.
These sorts of promotional activities have served Sony well in the past to build awareness. Hotel Transylvania 3 bested its predecessor by 11% globally, and The Angry Birds Movie was a pop culture play that took flight to more than $352M worldwide.
Based on the true story of Jann Mardenborough (Madekwe), Gran Turismo is designed as more than an adaptation of the PlayStation game and billed as a wish-fulfillment tale about a teenage player whose gaming skills won a series of Nissan competition to become an actual professional race car driver. Jason Hall, Blomkamp and Zach Baylin wrote the screenplay, and the producers are Doug Belgrad, Qizilbash, Carter Swan and
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Catherine Zeta-Jones and Michael Douglas took in the lovely weather and thrilling action at the F1 Monaco Grand Prix over the weekend.The cute couple — who have been married for over 22 years — looked as happy as newlyweds as they strolled around Monaco, which has been transformed to accommodate the high-profile formula one race, as it is yearly.Douglas, 78, kept his face shaded from the sun in a dark green ballcap, and rocked a black polo shirt with white pants.Meanwhile, Zeta-Jones, 53, looked chic and stylish in an appropriately French black-and-white stiped long-sleeved top, white pants and a wide-brimmed tan sunhat.The pair were in France already, having previously attended the launch party for the new Aston Martin DB12 luxury sportscar, held during the Cannes Film Festival, at the Hotel du Cap-Eden-Roc.Back in 2021, Zeta-Jones opened up about the secret behind their decades-long marriage, telling that they have «never, ever lost our sense of humor.»«First of all, we have a lot of fun together. My husband is 25 years older than me; that’s not a secret.
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Harry Styles was reunited with superfan «Grandma» Reina at his Coventry, England, concert Monday, just months after the pair met onstage following Styles' epic GRAMMYs win.The 78-year-old Ontario, Canada, native took to Instagram Tuesday to share photos from her backstage meet-up with the «As It Was» singer, who posed for pics with her and her family.«Good morning to all the beautiful and loving Harries I met last night at his concert! You were all so beautiful and friendly and kind as I am sure all of you reading this are. So proud to be part of your world,» Reina, who was wearing a shirt that read, «I Gave Harry Styles A Grammy,» wrote.
An award-worthy reunion.
Sydney Sweeney seems to be squashing speculation surrounding her relationship with finacé Jonathan Davino.