Charna Flam Ahead of the Cannes Film Festival debut and summer premiere of Sam Levinson’s upcoming drama series “The Idol,” the director offered some insight on how the HBO production was conceived. The “Euphoria” showrunner explained how the series lead, Abel Tesfaye, also known as The Weeknd, pitched the premise. “Abel came to us with a pitch,” Levinson told W Magazine. “He said something that I’ll always remember: ‘If I wanted to start a cult, I could.’” “What he meant is that his fans were so loyal and devoted that they would follow him anywhere,” Levinson continued. “That was the germ of the idea for ‘The Idol’: what happens when a pop star falls for the wrong guy and no one speaks up.”