EXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.
18.03.2024 - 14:49 / deadline.com
EXCLUSIVE: YMU, the UK agency that reps Simon Cowell, Graham Norton, and Nicole Scherzinger, has confirmed its sale to private equity company Permira under a £60M ($76M) deal.
Permira has taken full control of YMU’s newly-created parent company Yokozuna Newco Limited, with Trilantic Europe exiting the agency after five years, according to financial filings.
Under the deal, Permira has converted £32.9M of YMU debt into Yokozuna shares and canceled a further £16M of debt. Permira also made a credit facility of £10M available to YMU.
YMU is understood to have created a new management incentive plan that will give its senior leadership team, including CEO Mary Bekhait, an equity stake in the agency.
As part of YMU’s financial restructure, Lloyds Bank has made a £16M debt facility available to YMU, $12M of which is valued in dollars.
In its latest earnings, YMU said the restructure, which included making 9% of its 350 employees redundant last year, had put the agency on a surer financial footing following pandemic “challenges.”
With the backing of Permira, Deadline hears that the company is now looking for acquisitions. In 2022, YMU acquired Digital Sports Mgmt, a gaming and sports marketing agency, for as much as £18.8M.
YMU has operations in the UK and U.S., with clients across TV, music, and the influencer realm. Clients include British presenters Ant and Dec, The Traitors UK host Claudia Winkleman, and YouTube star Amelia Dimoldenberg. It also represents Paris Hilton’s music career.
YMU’s revenue stood at £41.6M in the year to the end of 2022, which was a marginal increase on £41.4M the previous year, according to earnings published on Companies House. Adjusted EBITDA, YMU’s preferred measure of profit, was down 87%
EXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK talent agency that represents stars including Simon Cowell and Claudia Winkleman.
Kate Garraway has shared how she is spending Easter 'differently' to usual this year following the death of her husband Derek. The Good Morning Britain host, who lost her partner Derek Draper earlier this year after a long and complicated battle with Covid, shared her alternative plans with her followers on Instagram.
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It was the reality tv show which was the centrepiece of Saturday night television for families up and down the country for years. At one point an average of 14 million of us tuned in to watch The X Factor as would-be stars were put through their paces by a team of judges which included Simon Cowell, Sharon Osbourne, Louis Walsh, Dannii Minogue, Cheryl, Gary Barlow and Nicole Scherzinger The show ran for around 445 episodes finally bowing out in December 2018 but not before catapulting many of the acts featured, including JLS, Little Mix and One Direction, to fame and fortune.
As the son of a millionaire you might think Simon Cowell’s little boy Eric would be awash with all the latest technology. Afterall, many 10-year-olds have their own computers and online gaming consoles not to mention phones. But the dark haired youngster, who is now 10, follows strict household rules when it comes to social media.
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Jeremy Hunt has dealt a fresh blow to Douglas Ross after the Chancellor admitted the North Sea oil and gas industry was one of the "losers" in the Budget.