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Shoppers staggered by £7 Superdrug 'plumping' serum that reduces wrinkles 'overnight'
13.02.2023 - 17:37 / dailyrecord.co.uk
Shoppers have been left wowed at the results of a £7 anti-ageing serum from Superdrug that completely transforms the skin, with some claiming it has "reduced wrinkles and fine lines" overnight.
Superdrug's Optimum skincare range is specially formulated with highly effective ingredients, such as retinol and collagen, that target the signs of ageing - and one product is receiving rave reviews for doing what it promises.
The health and beauty retailer's Optimum Retinol Serum has managed to amass hundreds of fans who say it has left their skin "plumped up" and "looking healthier", whilst also "smoothing out fine lines and wrinkles". Priced at £14.99 for regular shoppers, Superdrug Health and Beauty card holders can snap the serum up for just £7.49.
For the skincare enthusiasts among us, retinol is one of the most highly sought after ingredients for its ability to target signs of hyperpigmentation, acne and fine lines. Superdrug claims that its targeted serum is not only anti-ageing and anti-wrinkle, but that it can improve skin texture and tone as well.
A product description for the anti-ageing serum reads: "Featuring the highest level of RETINYL PALMITATE (0.4%) in the Optimum Retinol Range, this light textured serum is supercharged with additional Niacinamide (Vitamin B3) to help improve the appearance of skin and uneven skin tone. Includes ENCAPSULATED RETINYL PALMITATE (2%) for optimal delivery and reduced potential for irritation and green seaweed, Tulsi and Lady's Thistle help to calm and restore skin barrier function."
The anti-ageing serum has garnered extremely positive reviews from shoppers who say that it has made a visible reduction in fine lines and wrinkles within just a few uses.
"I was looking for a serum
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