OK, this is very odd, perhaps a strange sign of the times ahead of us where everything is under one branded-content monopoly. Following the Disney-owns-20th Century Fox synergy of “The Simpsons” and Marvel crossovers (the latest being a Loki-themed ‘Simpson’s short), the marketing heads at Disney (or just Ryan Reynolds, probably) have created a genius new marketing plan for “Free Guy” that’s also a little odd.