Robert Schildhouse Upped at BritBox International
18.03.2024 - 13:33
/ variety.com
Naman Ramachandran Robert Schildhouse will serve in an expanded role at streamer BritBox International following the departure of global CEO Reemah Sakaan. Schildhouse, who previously had stints with Hulu and CBS, joined the streamer in 2022, with his most recent position being general manager, North America, and group editorial for BritBox International, where he was instrumental in driving the service’s business growth in the U.S. and Canada.
From April 1, Schildhouse will serve in the expanded role of president of BritBox North America, and general manager of BritBox International, based in New York. Kerry Ball will continue in her role as chief commercial and strategy officer, based in London. Schildhouse and Ball will now both report to Rebecca Glashow, CEO, BBC Global Media and Streaming.
Schildhouse will assume responsibility for product/technology and marketing, in addition to editorial. The moves have happened after BBC Studios bought British broadcaster ITV‘s 50% stake in BritBox International last month and Sakaan stepped down. The streamer was founded in 2017 as a joint venture between BBC Studios, which is the commercial arm of the British broadcaster, and ITV.
In 2022, ITV had bought out the BBC’s share of BritBox U.K. ahead of the launch of streamer ITVX. BritBox International, designed as a “best of British” streamer, is available across the U.S., Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.