variety.com
07.03.2023 / 20:43
Digital Startup Blinx Launches in Dubai to Produce ‘Genuine’ Arabic News and Storytelling for Youths
Nick Vivarelli International Correspondent Prominent Arab journalist Nakhle Elhage, who ran the Al Arabiya news network for 16 years, is launching a digital startup called Blinx to produce news and short form storytelling content targeting Gen Z and millennials in the Middle East and beyond. Headquartered in a high-tech Dubai Media City studio, Blinx is being dubbed as the first digital native storytelling hub in the Middle East and North Africa (MENA). It “will soon launch on multiple platforms,” according to a statement. The digital startup, which is financed by unspecified UAE-based investors, is offering a “more story, less noise approach,” the statement said, with content made by young people “delivering relatable content to a young audience in a way the MENA region has yet to see,” it added.