New ‘Wednesday’ Merch Collection to Launch at Funko, Including First-Ever Makeup Line From Loungefly (EXCLUSIVE)
16.06.2023 - 04:31
/ variety.com
Jennifer Maas TV Business Writer Funko is making its move into the makeup business with the recent acquisition of cosmetics company HipDot, which will release a collection inspired by Netflix’s smash-hit “Wednesday” as its first project under Funko ownership. The cosmetics line is just one of several offerings in an upcoming collaboration between Funko and the Jenna Ortega-led MGM TV series, with products that span Funko’s iconic Pop! figurines, as well as its Loungefly accessories and high-end collectibles from its Mondo brand. Per Funko, “Celebrating Wednesday Addams’ allergy to color and inspired by the Nevermore Academy uniform, Loungefly’s new accessories will feature a grayscale color palette. Featuring a stripe pattern, the mini backpack, crossbody, wallet, and cardholder are made of twill with a vegan leather trim. The collection will also include a mystery box of pins inspired by Wednesday; and makeup items, marking Loungefly’s first forray into the category.”
This portion of the “Wednesday” collection will only be available at Loungefly.com. Additionally, Funko is releasing a Pop! figure of “Wednesday” character Enid Sinclair, exclusive to Funko’s website, while Mondo is launching a new life-size collectible of the Addams Family’s disembodied family member, Thing. See below for Variety‘s Q&A with Funko’s senior vice president of licensing and emerging brands, Dolly Ahluwalia, about the new “Wednesday” collection and Funko’s move into makeup with the acquisition of HipDot, followed by images of the upcoming “Wednesday” line of products. Funko has already released some “Wednesday” merchandise in connection with the Netflix series — where did the idea come from for expanding the line and what products to add in?
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