Many other Republican candidates have suspending their campaigns this cycle, but Florida Governor Ron DeSantis‘ exit inspired some pretty biting and snarky reactions today, coming from other politicos and some celebrities.
02.01.2024 - 14:03 / variety.com
Brian Steinberg Senior TV Editor The Coca-Cola Company wants to kick off 2024 with a family affair. A new campaign from the beverage giant that starts bubbling Tuesday emphasizes its broad portfolio of drinks, not just a single product such as Fanta, Diet Coke or Dasani as has been the company’s typical marketing strategy over the years.
The TV commercial, which will appear in both 30- and 90-second versions, is believed to be the first in which Coca-Cola has put a spotlight on its wider product line, rather than on a single drink. Executives at the iconic Atlanta marketer have known for years that the company makes beverages that satisfy many niches, ranging from breakfast eaters to athletes to, yes, those looking to satisfy a craving for something sweet.
Now they hope to remind consumers that the company can fit into many kinds of drinking occasions. particularly as patrons show increasing interest in slaking their thirst with something other than the company’s flagship sodas.
Touting multiple beverages in a single commercial, rather than giving time solely to Sprite or VitaminWater, for example, can help Coca-Cola strike a connection that may result in more purchases of its goods, says Shakir Moin, Coca-Cola’s Chief of Marketing for North America operations, during an interview. “With a family of brands, we are able to create a much bigger and better impact,” he says.
The effort represents a significant shake up for a company that once told consumers that “Coke Is It.” In the new commercial, many products try to shine. The ad, directed by Christopher Storer, creator of the FX series “The Bear,” depicts a very large family making use of different Coca-Cola products as they welcome one woman’s new significant other to
.Many other Republican candidates have suspending their campaigns this cycle, but Florida Governor Ron DeSantis‘ exit inspired some pretty biting and snarky reactions today, coming from other politicos and some celebrities.
Stephen Rodrick Jesse Eisenberg‘s “A Real Pain” stars Eisenberg and Kieran Culkin as mismatched New York Jewish cousins. They’re on a trip to Poland in search of the life that their recently dead grandmother lived before the Holocaust. Benji is a buttoned up neurotic on OCD medicine while David is a charming fuckup with no prospects but a mouth that is equally hilarious and malignantly obnoxious.
EXCLUSIVE: Just across the East River from Manhattan, New York’s newest purpose-built film and TV production facility is slated to open this spring.
Shygirl has announced a new EP called ‘Club Shy’ and released a single featuring Boys Noize – listen to ‘tell me’ below.The London DJ, rapper and singer-songwriter is due to release the six-track project on February 9 via Because Music. A pink vinyl edition will follow on March 29.
EXCLUSIVE: BET+ has ordered a New Orleans-set spinoff of Carl Weber‘s The Family Business, with Brandon T. Jackson set to star.
Janet Jackson just announced a second ‘Together Again Tour,’ this time with special guest Nelly.Last year, the “Rhythm Nation” singer toured with Ludacris from April through June 2023; in 2024, she’ll hit venues all over North America from March through July.That includes stops at Darien Center, NY’s Darien Lake Amphitheater on Friday, July 5, Newark, NJ’s Prudential Center on Tuesday, July 9 and Brooklyn’s Barclays Center on Wednesday, July 10.“She still dances with the type of effortless, sweat-free ease that’s made her such a standout in all eras of her career,” Rolling Stone raved in a review of last year’s tour.And if you want to see the famed pop icon rock like it’s 1989, you can grab tickets for all 39 concerts on her 2024 calendar as soon as today.Although inventory isn’t available on Ticketmaster until Friday, Jan. 19, fans who want to ensure they have tickets ahead of time can purchase on sites like Vivid Seats before tickets are officially on sale.Vivid Seats is a secondary market ticketing platform, and prices may be higher or lower than face value, depending on demand.They have a 100% buyer guarantee that states your transaction will be safe and secure and will be delivered before the event.A complete calendar including all tour dates, venues and links to buy tickets can be found below.In 2023, the 57-year-old pop legend went all out at shows putting on ambitious four-act concerts complete with encores.For a closer look at what she played, check out all the tacks that made the set list at her Oct.
Tonight, it’s expected that Christopher Storer and the various folks involved with his massive Hulu hit, “The Bear,” are expected to earn some awards at the Emmys.
Yes, chef, we would.One lucky buyer could be the proud owner of the infamous red corduroy couch as seen in the internet-breaking Calvin Klein ad featuring a nearly-naked White. (Although swooners were likely more interested in the buff actor’s washboard abs than the mundane piece of furniture.)The best part? It will cost an avid superfan $0.The Facebook Marketplace listing, posted by Kate Krupa, boasted the prized possession, deemed in “fair” condition, as the “hottest seat in town,” and insinuated, in not-so-many words, that the couch was allegedly the very same that appeared in the steamy undergarments advert.“Long story short, my husband (who works for an agency that works with Facebook) asked me ‘Why don’t you list it on Facebook Marketplace?’ So here it is!” the New York City vendor wrote.
Lots of celebs stepped out to attend the National Board of Review’s 2024 Awards Gala and we have all the red carpet photos!
Lindsay Lohan made a surprise appearance at the New York premiere of Mean Girls. The actress, who famously starred in the 2004 film as Cady Heron, supported the film’s modern take.
Sorry Mean Girls fans, Christopher Briney is off the market!
Brian Steinberg Senior TV Editor Julian Jacobs, a longtime UTA executive who has helped the firm expand into entertainment marketing, has been named to lead the agency’s New York office, effective in March. Jacobs expects to build on momentum fostered under Allan Haldeman, a partner and co-head of TV Lit, who has led New York operations since September of 2022.
Prince Andrew has been spotted leaving his home as the pressure continues to grow on him as the unsealing of hundreds of pages of court documents connected to the Jeffrey Epstein scandal continues.
Even more Jeffrey Epstein documents, even more accusations against former presidents… And others… The latest comes from victim Sarah Rans
Antoni Porowski, Bobby Berk, Jonathan Van Ness, Karamo Brown, and Tan France are back with Queer Eye season 8, and the trailer just debuted online!
Sarah Rice, who performed the pivotal role of the endangered Johanna in the original Broadway production of Stephen Sondheim’s Sweeney Todd: The Demon Barber of Fleet Street, died Saturday of cancer. She was 68.
Brian Steinberg Senior TV Editor Curt Menefee is dipping into Fox Sports colleague Michael Strahan’s playbook. Fox’s lead NFL host will expand his role with the company, and will hold down a co-anchor slot with Rosanna Scotto on “Good Day New York” at Fox’s WNYW in New York. Menefee will keep his Sunday football role, and during the NFL season, will co-anchor at WNYW Tuesday through Friday.
Leonardo DiCaprio is ready for awards season!
Pete Davidson‘s new Netflix comedy special, Turbo Fonzarelli, is debuting in one week and the streaming service delivered a first look!
A day after revealing on New Year’s Eve on Fox that the newly formed United Football League will kick off in June, co-owners Dwayne Johnson and Dany Garcia took to ESPN to unveil the cities and coaches for the inaugural season.