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Neon Hires Joey Monteiro As EVP Of International Marketing
01.05.2024 - 16:59 / deadline.com
EXCLUSIVE: Neon has hired marketing and publicity veteran Joey Monteiro as EVP, International Marketing and Ashley Hirsch as Manager of International Sales and Marketing. The move further expands the company’s global footprint as it grows its international sales arm headed up by seasoned sales executive Kristen Figeroid.
With a career spanning more than two and a half decades, Monteiro joins Neon from Sierra-Affinity/eOne, where he served as EVP of Marketing and Publicity and was responsible for creative marketing across film markets and festivals as well as international distribution. He handled campaigns on Academy Award-winning titles including: Nicolas Winding Refn’s Drive, starring Ryan Gosling; Miles Teller starrer Whiplash; Margot Robbie starrer I, Tonya; Manchester By The Sea with Casey Affleck; and Nightcrawler with Jake Gyllenhaal, among others.
Prior to that, Monteiro worked at Warner Brothers Pictures as Director of Digital Marketing and Lionsgate as SVP of International Marketing, supervising and contributing to marketing campaigns on films such as The Dark Knight, the Harry Potter franchise, Hotel Rwanda, Saw, The Curious Case of Benjamin Button and Marc Forster’s Monster’s Ball.
Hirsch also joins Neon from a tenure at Sierra-Affinity/eOne, where she most recently served as Manager, Marketing and PR, working closely with Monteiro and Figeroid.
Both Monteiro and Hirsch will report directly to Neon’s President of International Sales and Distribution Figeroid (who joined the company last year ahead of Venice after a long stint at Sierra-Affinity/eOne).
Neon’s slate currently includes Steven Soderbergh’s Presence, which made its world premiere in Sundance, where Neon picked up the worldwide rights, and
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