Meghan, Duchess of Sussex, Finds New Podcast Partner in Lemonada After End of Spotify Pact
13.02.2024 - 17:55
Todd Spangler NY Digital Editor Meghan Markle is back in the podcast game — with a new partner. Meghan, the Duchess of Sussex, inked a partnership with podcast network Lemonada Media. That comes after Spotify‘s exclusive podcast deal with Prince Harry and Meghan’s Archewell Productions ended in mid-2023 with the couple having had delivered just one show — the Markle-hosted interview series “Archetypes” — under the agreement.
Under the new deal, Lemonada will distribute the first season of Markle’s “Archetypes” series for all audio platforms, starting in the spring of 2024. The company also will develop a new, as-yet-untitled original podcast series hosted by the Duchess of Sussex. “I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting,” Markle said in a statement.
“Being able to support a female-founded company with a roster of thought provoking and highly entertaining podcasts is a fantastic way to kick off 2024. Our plan to re-release ‘Archetypes’ so that more people can now have access to it, as well as launching a dynamic new podcast are well in the works. I’m so eager to be able to share it soon, and am overjoyed to be joining the Lemonada family.” “Archetypes,” in which Markle explores the labels that try to hold women back, will be available across all podcast platforms for the first time off Spotify.
Lemonada is overseeing ad sales and distribution for the series. To date, “Archetypes” has had over 10 million downloads/listens, with an average of nearly 2 million listens per episode, and debuted as Spotify’s No.1 podcast in 47 countries around the world. “We are beyond honored that Meghan has trusted us to help democratize access to ‘Archetypes,’ and
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