Meghan and Harry branded 'attention seekers' as they try to change their 'narrative'
29.08.2023 - 14:43
/ dailyrecord.co.uk
Prince Harry and Meghan Markle's "attention-seeking ways" have been brought to light once again as the couple seem to still be trying to claw back the narrative.
The Sussexes stepped down from the royal family in 2020 but have still very much remained in the spotlight which, according to a PR expert, is where they "have got it wrong".
GoUP's PR and reputation management expert, Edward Coram-James has said: "Often, when the narrative doesn’t go the way that the principal wants, they try to wrestle control of the narrative and forcefully demand the perspective, storyline or exposure that they want."
After leaving the Firm, Harry and Meghan relocated to the US which has proved to be a stark difference from their royal lives in the UK, the Express reports.
However, they have stayed in the public eye even more than ever before with their controversial projects like their Netflix docuseries and the Duke's tell all memoir
Mr Coram-James told Express.co.uk: "But, when the narrative is that you’re an attention seeker, there is literally no way of doing this without feeding into and giving credibility to the narrative that you’re trying to combat.
"It’s a common, and a human mistake."
He added: "We are quite hard wired to try to take control of the situation when things aren’t going our way, and it is often very difficult to persuade principals that the best thing that they can do is not to attack a storyline head on, but to sink into anonymity for a bit.
"To be clear, crisis communications is nuanced and there are plenty of cases in which attacking a storyline head on is precisely what one should do.
"But, not when the narrative is that you’re an attention seeker."
The expert advised: "Actions speak louder than words, and if you want to