Martin Lewis 'viscerally angry' as he issues scam warning on Good Morning Britain
07.07.2023 - 10:39
/ manchestereveningnews.co.uk
Martin Lewis has shared his upset and anger as he issued a scam warning involving himself on Good Morning Britain. The money saving expert founder isn't a stranger to have his face used in adverts and successfully sued Facebook a number of years ago.
In April 2018, Martin issued High Court proceedings for defamation against Facebook after a year in which over 1,000 scam adverts abusing his name or image had appeared on the site. However, in 2019, Martin agreed to drop his lawsuit, and he and Facebook came together in a legal settlement.
Now though, Martin has warned of a ‘frightening’ new investment scam that uses a deepfake video of him. The 51-year-old urged authorities to "step up" and stop internet giants from publishing such content, saying people will lose money and "lives will be ruined".
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He first highlighted the sophisticated new con on Twitter, writing: "This is a scam by criminals trying to steal money. This is frightening, it’s the first deep fake video scam I’ve seen with me in it. Govt & regulators must step up to stop big tech publishing such dangerous fakes. People’ll lose money and it’ll ruin lives."
He then appeared on GMB on Friday (July 7) and spoke to Kate Garraway and Ben Shephard. "This is a deep fake they put together," Martin explained. "We're not quite sure of the exact technology.
"This is going around on Facebook at the moment. And this, as far as I know, is the first deep fake scam advert that we've seen. It's certainly the first with me and it's an absolutely terrifying development."
He said that the technology will only continue to get better and the "interview we're doing now" will most likely