Beastie Boys Square.The cover of the 1989 album features the intersection of Ludlow and Rivington on the Lower East Side.A decade ago, a campaign was launched to name the area after the band, but it was rejected by a community board in New York.Last year, it was then confirmed that the campaign was finally successful and Beastie Boys Square would become a reality.On Saturday (September 8), the band were honoured at a ceremony at the location, and Ad-Rock and Mike D both spoke at the event.“Thank you [to New York] for teaching us what to look at, what to listen to, what to wear, how to love, how to live,” Ad-Rock said to the crowd.