Korea Box Office: ‘Elemental’ Takes Weekend Win, as ‘Spider-Verse’ Lands in Third

Patrick Frater Asia Bureau Chief The Bucheon film festival’s Network of Asian Fantastic Films project market wrapped up three days of meetings and pitching sessions on Monday with a prize ceremony that disbursed cash, post-production support and invitations to related genre film events. “The Passport,” a Tamil- and English-language Malaysian project about an Indian rockstar who is forced to confront cultural expectations and her interactions with an imaginary friend, won the headline Bucheon Award for director Ananth Subramanian and producer Bel Choo Mun. It was both a popular choice among other NAFF participants and the unanimous decision of the jury. The numerical winner was “Please Bear With Me,” which saw director Gabriela Serrano and producer Gale Osorio from the Philippines collect three prizes. The project is a sci-fi and social issues mash-up about a call center operative who gets paid in dream-time and uses it to relive her glory days as a pop star. A clearly-surprised Serrano used her second visit to the stage to explain the film’s origins as a deep frustration with seeing Filipina women stuck at the bottom of society and yet apologizing for their ambitions.

Patrick Frater Asia Bureau Chief Korean tech firm CJ 4DPLEX has struck a deal with Thailand’s Major Cineplex to add two ScreenX locations in Cambodia and Thailand. One will be located at the AEON Mall Mean Chey, have almost 500 seats and have a 75-foot-wide central screen, making it the largest ScreenX auditorium in Southeast Asia. The other will be at Bangkok’s ICONSiam Mall location, debuting on July 27. ScreenX is a multi-projection system with an immersive 270-degree field of view. That creates a virtual reality-like setting with cinema quality resolution. Major’s first ScreenX launched in 2022 at its Siam Paragon location in central Bangkok.

Patrick Frater Asia Bureau Chief Pixar animation film “Elemental” expanded at the South Korean box office in its third weekend of release and easily bested new release title “Indiana Jones and the Dial of Destiny.” “Elemental” earned $5.27 million between Friday and Sunday, according to data from Kobis, the box office tracking service operated by the Korean Film Council (Kofic). That represented a 38% increase on its previous weekend performance and was the best of its three weekends so far. It also increased its market share to 39%, also its strongest market position, despite only adding a handful of additional screens. After 19 days on release, “Elemental” has amassed $16.9 million from 2.25 million spectators.

Patrick Frater Asia Bureau Chief Oh Seok-geun, head of the Asian Contents and Film Market in Busan, has resigned. Oh’s exit follows the resignation earlier this week of Busan International Film Festival chairman Lee Yong-kwan and the earlier departure of festival director Huh Moonyoung. “I submitted my resignation to the BIFF. I decided this was the best choice I could make. I hope my decision will help solve the BIFF situation,” Oh told Variety. A spokesman for the festival confirmed that Oh had tendered his resignation and said that the organization will frame its response next week.

Patrick Frater Asia Bureau Chief Production is under way on a second season of lesbian drama “Fragrance of the First Flower,” an Asian drama series from Taiwan’s GagaOOLala. The first season, comprising six episodes that debuted in 2021, follows the life of Yi-Ming (portrayed by Lin ZaiZai), a married woman with a son, who finds herself reunited with Ting-Ting (played by Cheng Lyan), a girl from her past. Their encounter sparks a connection that opens the door to the possibility of escaping Yi-Ming’s monotonous married life. In season two, expanded to 12 episodes, Yi-Ming embarks on a new chapter as a newly divorced single mother and a career woman. This fresh start brings challenges as she navigates the hardships of single parenthood and societal pressures. Even though Taiwan has legalized same-sex marriage in 2019, this does not mean that LGBTQ+ relationships have been fully accepted in mainstream society. Yi-Ming grapples with whether she can truly follow her heart and pursue a life with Ting-Ting. The original cast will return and new characters will be introduced.

Patrick Frater Asia Bureau Chief Lee Yong-kwan, one of the original founders of the Busan International Film Festival, says he is stepping down as the event’s chairman – this time with immediate effect. He says the move is intended to defuse a morass of factional infighting and political interference surrounding Asian’s most prominent film festival. A festival spokesman told Variety that the board of directors “has decided to persuade the chairperson to return. So, the resignation has not been accepted yet.”

Patrick Frater Asia Bureau Chief Some 18 film industry guilds and trade associations are calling for urgent structural reform of the Busan International Film Festival. They point out that this year’s edition of the festival is looming less than 100 days away. The festival’s management has made a succession of management missteps in recent weeks, including one that resulted in an official apology. At the beginning of May, a decision to split the festival’s senior management in two by creating a new position for Cho Jongkook, was followed by consternation among guilds and the resignation of festival director Huh Moonyoung.

Patrick Frater Asia Bureau Chief KC Global Media, a leading multi-territory operator of linear TV channels in Asia, has sold Animax Korea to Aniplus, an Asian multinational television channel and anime distributor based in Singapore and South Korea. The deal “aims to elevate Animax Korea’s offerings while focusing on horizontally integrating its content across Aniplus’ platform and reach,” the companies said. The deal was agreed in April, but was subject to regulatory approvals. These have now been obtained. Deal terms were not disclosed. But sources close to the transaction suggest that it was valued at some KRW46 billion ($35.5 million).

Patrick Frater Asia Bureau Chief The Busan International Film Festival has apologized for its mishandling of the resignation of its executive director Huh Moon-young and related sexual harassment allegations. “We sincerely apologize over the sexual harassment case that occurred in the workplace,” BIFF said in a Korean-language statement on Thursday. (A festival spokesperson said that an English-language statement, along with an update, will be issued in the coming days.) Huh has publicly denied the allegations, though he has not replied to email and telephone requests for comment by Variety.

Patrick Frater Asia Bureau Chief NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners. The move was announced on Tuesday at the Cannes Lions advertising convention in Cannes, France.International partners include Atresmedia from Spain, Bell Media from Canada, Channel 4 from the U.K., Mediaset from Italy, Seven West Media from Australia, Sky Media from the U.K., Italy and Germany, and Talpa from the Netherlands, TF1 Pub of France, Japan’s Tokyo Broadcasting Systems and Omnicom Media Group. “By bringing together leading local broadcasters and publishers across the world, NBCUniversal seeks to enhance the premium video ecosystem and build the foundation for greater industry advancement and collaboration at an international level, across data and identity, activation and automation, ad innovation, and measurement,” NBCUniversal explained in a statement.

Patrick Frater Asia Bureau Chief C CGV, a company that is one of the world’s top ten cinema exhibitors and is also a major cinema technology developer, is to raise close to $800 million in order to shore up its finances after a devastating COVID era. The company operates the largest cinema chain in its native South Korea and has significant numbers of screens in Vietnam, Indonesia, Turkey and mainland China, with smaller operations in Myanmar and the U.S. It also owns CJ 4DPlex, which developed the technology for films to be augmented with practical effects, including motion-seats, wind, strobe-lights, simulated-snow, and scents. In addition, its ScreenX system provides screenings that use the side walls of an auditorium to create a 270-degree sensory experience.

Elemental is unfortunately not burning up at the box office.

Patrick Frater Asia Bureau Chief Korean blockbuster “The Roundup: No Way Out” suffered a 50% week-on-week decline, but it was still strong enough to see a pair of Hollywood newcomers. The third part of the Don Lee-starring Roundup franchise, “No Way Out” earned $5.16 million between Friday and Sunday, according to data from Kobis, the tracking service operated by the Korean Film Council. It accounted for a 42% share of the market and attracted 650,000 additional spectators.

Rotten Tomatoes.Both of those audience metrics are below what was received for “Black Adam,” a DC film that opened to $67 million domestic and $140 million worldwide last fall and which “The Flash” had long been expected to top. “Black Adam” grossed just $393 million against a $200 million budget before marketing costs, and it is now likely that “Flash” will fall below that total from a similar if not higher budget.

Patrick Frater Asia Bureau Chief Japanese drama feature “Yoko” won the Golden Goblet best picture award at the Shanghai International Film Festival. The jury Grand Prix was awarded to Spain’s “Muyeres” with China’s Liu Jin winning the best director prize.The trio also collected additional prizes making them the only multiple winners in a ceremony that sprinkled its awards widely. “Yoko,” directed by Kumakiri Kazuyoshi, who earlier this year saw melodramatic “#Manhole” play in Berlin, takes the structure of a road-movie and is a journey of self-discovery of a woman who had been socially isolated in her apartment for many years. Portrayed by global star Rinko Kikuchi (”Babel,” “47 Ronin”), the woman is forced to confront the real world, and herself, when she takes a 658 kilometre cross-country journey to her father’s funeral. Without a cell phone or the money for public transport, she finds herself having to hitch hike. Kikuchi also earned the best actress award.

Patrick Frater Asia Bureau Chief “Killing Romance,” one of the most creative Korean films of the past year, has been set as the opening night title for the upcoming New York Asian Film Festival. The deliberately multi-genre picture tells the tale of a beautiful movie star with dubious acting skills (portrayed by Le Ha-nee) who suddenly quits the industry and retires to newly-married life that turns out to be anything but bliss. When she decides to return to acting she teams up with a fan and an absurd plot to kill her absurdly rich husband. The film is directed by Lee Won-suk who previously attended the NYAFF with his first film, “How to Use Guys With Secret Tips,” in 2013 and returned with his second feature, the big-budget period drama The Royal Tailor, which earned the audience award at NYAFF in 2015.

Patrick Frater Asia Bureau Chief Disney is to close its six remaining linear TV channels in Southeast Asia, Hong Kong, Taiwan and Korea as the conglomerate puts a greater emphasis on direct-to-consumer streaming. The channels concerned are National Geographic, National Geographic Wild, Star Chinese Movies, Star Chinese Channel, Star Movies and Star World. Linear services will end from September in Southeast Asia, Hong Kong and Korea, and by December in Taiwan. The group expects to retain a streamlined television portfolio with channels in Japan, China, Australia and New Zealand for the time being.

Welcome to Global Breakouts, Deadline’s fortnightly strand in which we shine a spotlight on the TV shows and films killing it in their local territories. The industry is as globalized as it’s ever been, but breakout hits are appearing in pockets of the world all the time and it can be hard to keep track… So, we’re going to do the hard work for you.

Patrick Frater Asia Bureau Chief Hong Kong icon Johnnie To will head the jury of the sixth edition of the Malaysia International Film Festival (MIFFest) next month. Other jurors include: Truong Ngoc Anh from Vietnam, Ryuichi Hiroki from Japan, Zizan Razak from Malaysia, and Eric Khoo from Singapore. The event will open with the world premiere of “Eraser,” directed by Mark Lee See Teck. The Malaysian film features the final on-screen appearance of the late Adibah Noor, a beloved Malaysian gem known for her timeless charisma. MIFFest will play “See You at the Rally,” directed by Taiwanese filmmaker Kanny Chang as its closing title. The festival is set to take place at LaLaport BBCC from July 23-29 and will play a total of 42 films from 15 countries.

Patrick Frater Asia Bureau Chief “Physical 100,” the first unscripted Korean show to top Netflix’s non-English global charts, is being given a second season. The show falls between a talent contest and a survival competition with 100 contestants, including Olympians, professional fighters, bodybuilders and former soldiers, through a series of quests to challenge their strength, endurance, agility, balance and willpower, and to develop the perfect physique. Controversially it mixed men and women and amateurs and professionals. The show incorporated a plaster cast of each contestant’s torso. This was destroyed with a sledgehammer when they were eliminated.