Kim Kardashian-Paula Pell-Janine Brito Comedy Package ‘The Fifth Wheel’ Sells To Netflix Following Competitive Pre-Thanksgiving Auction
26.11.2023 - 22:31
/ deadline.com
EXCLUSIVE: Following a nearly week long competitive bidding war that saw five bids from various suitors that included theatrical distributors and streamers, the comedy package The Fifth Wheel starring Kim Kardashian has sold to Netflix. In recent days the number of bids got cut from five to three with Netflix finally giving the winning offer right after Thanksgiving that won over Kardashian and co-writers Paula Pell and Janine Brito.
Pell will produce with Kardashian. Sources tell Deadline Kardashian has been very hands on in the process to sell the female-driven comedy, appearing at each meeting to deliver the pitch and the studios are lining up to get in business with Kardashian.
Logline is under wraps but Kardashian will play the eponymous “fifth wheel” alongside a female ensemble cast.
What is so unique about how this package came together, was the speed of where in many cases it takes months this was days starting with Pell and Brito coming up with the idea and then pitching Kardashian almost immediately after the strike ended. Within days the package would hit the market and now has become the first major sale before 2023 comes to an end.
With Kardashian also being a producer sources say there is a real marketing aspect to the deal where she will be very hands on with that element and that would also include her branding and ad agency playing a part alongside Netflix. Whether it be her fashion line, SKIMS, or her other projects, Kardashian has shown her ability to get the most out of any product she is involved and that is the hope with this project as well.
The package was picked up by Niija Kuykendall’s mid-budget film team at Netflix. Some of the upcoming mid-budget films on that slate includes the rom com
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