K-Entertainment Streamer Kocowa+ Continues Rollout With Europe & Oceania Launches
02.04.2024 - 08:05
/ deadline.com
EXCLUSIVE: The Hallyu march continues this week, as a major Korean content streaming service continues its global rollout.
K-entertainment subscription streamer Kocowa+ has launched in Europe and Oceania, offering 30,000 hours — what Kocowa claims is the “largest Korean content library outside of Korea” — and with English, Spanish, Portuguese and Chinese subtitles. In total, it will launch in 39 territories.
One notable facet of the service is that all new programs are made available within eight hours of their broadcast in Korea, all fully equipped with subtitles. A curated KocoCraves feature will comprise a mix of live viewing parties and selected content that encourages fan engagement and access to easy-access fan favorite content.
Kocowa is a joint venture company formed by Korean broadcasters KBS, MBC and SBS, SK Square Americas and Content Wavve. The service launched in 2017 and is already in the U.S., Canada, Mexico and Brazil.
The content mix includes K-dramas, K-pop films and performances, celebrity-led reality shows and variety shows.
Newly launched dramas include Queen of Divorce, about a top divorce mediator who offers a ‘vengeful solution’ against the maddening spouse of a client, romantic daily drama Su Ji and U Ri, historical wartime romance series My Dearest, season two of Escape of the Seven and the Park Seo-jun starrer Fight For My Way, which follows four friends pursuing their dreams.
Library dramas include coming-of-age college drama Weightlifting Fairy Kim-Book Joo; Coffee Prince, about a poor girl disguised as a woman who falls in love with the owner of a cafe that hires men only; high school drama Extraordinary You and High Kick!, which is billed as “Modern Family with a Korean twist.”
On the