Jennifer Lopez is reviving the tie-dye trend, but with a luxurious twist.
22.07.2022 - 17:23 / usmagazine.com
You can now achieve the J. Lo glow! Jennifer Lopez is adding new products to her beauty line, and the category is body.
Lopez, 52, announced the new addition via the official JLo Beauty Instagram account on Friday, July 22. “It’s official! #JLoBody by @JLoBeauty is coming on 7/24!” the reveal read. “A clinically backed line of high-performance skincare for the body, JLo Body delivers visible results and limitless confidence. First product drop to be announced tomorrow!”
The product reveal comes after the “On the Floor” singer teased the launch with a sexy black-and-white promotional video, which was released on Wednesday, July 20.
A post shared by JLO BEAUTY by Jennifer Lopez (@jlobeauty)
In the clip, the hitmaker’s skin glows as she shows off her curves in a black cutout swimsuit. “7.24. SOMETHING. IS COMING. Get ready to #FlauntIt like @JLo,” read the ad’s caption on Instagram.
The cosmetics label also teased the drop on Twitter, writing: “We have a surprise coming and it drops on J. Lo’s birthday! Any guesses? Drop them below.” Fans quickly began speculating everything from lip treatments to body serums.
JLo Beauty launched in January 2021, and has since become a hit. Lopez promotes her brand as being ageless, because for her, “beauty has no expiration date,” according to the brand’s website.
In her founder’s message, she preached that “you can feel youthful at any age and feel great, not just great for 50.” Her goal was to create a line that fans “can afford to use daily and products that follow you through life.”
Prior to the addition of the body category, JLo Beauty consisted of an entire skincare regimen, a makeup complexion booster and skincare supplements — that promise to keep your skin feeling hydrated and young.
The
Jennifer Lopez is reviving the tie-dye trend, but with a luxurious twist.
Jennifer Lopez is enjoying the time she has left in Capri, Italy as a recently married woman. Ben Affleck had to return to the States after their honeymoon to film, but JLo stayed in Italy, headlining the LuisaViaRoma x Unicef charity gala Sunday, and posing for a sizzling photoshoot Monday. The 53-year-old looks absolutely incredible in the photos, showing off her perfect curves.Lopez’s yellow bathing suit, sunglasses, and headscarf gave vintage 70’s vibes.
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Jennifer Lopez is going bare and beautiful on her 53rd birthday, rockin' nothing but that newlywed glow.The superstar stripped down in a campaign image to launch JLo Body — a body-focused subset of her JLo Beauty brand — appearing fully nude to promote the Firm + Flaunt Targeted Booty Balm. «We give all this care and attention to the skin on our face, but we sometimes neglect the body,» she wrote on Instagram. «It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!» A post shared by Jennifer Lopez (@jlo)The new product retails for $65 at JLoBeauty.com. It will be available on sephora.com on Sept.
Jennifer Lopez is baring it all in honour of her latest beauty launch.
Jennifer Lopez is showing it all off!
Jennifer Lopez sent her fans into meltdown when she teased 'something is coming' while rocking a figure-flaunting, cut-out swimsuit.MORE: Jennifer Garner sends emotional message to 'frenemy' after Ben Affleck weds Jennifer LopezThe newlywed is currently enjoying her honeymoon in Paris after tying the knot with Ben Affleck on 16 July, but that didn't stop her from promoting a new product from her JLo beauty line that's set to drop on Sunday, which also happens to be her 53rd birthday.WATCH: Jennifer Lopez looks unreal in cut-out swimsuit for teasy JLo beauty newsTaking to Instagram, Jennifer reshared a sizzling clip that put her body front and center as she writhed around highlighting every angle of her gym-honed physique.Given that the clip was focused on her figure, it appears that a new body product could be the next addition to her line, which already includes a cleanser, serum, moisturizer, and complexion booster.MORE: Jennifer Lopez's mom speaks out following daughter's wedding to Ben AffleckMORE: Alex Rodriguez breaks silence amidst ex Jennifer Lopez's wedding newsTeasing the name of the product, the post on the JLo beauty account read: "7.24. SOMETHING.
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Jennifer Lopez is about to get Us right before the night is up! The singer is promoting a new launch from her brand JLo Beauty.
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