The White Lotus is back for , swapping Maui, Hawaii for Taormina, Sicily. Icon Jennifer Coolidge makes the transatlantic trip to reprise her role as Tanya McQuoid, and we're better off for it.
17.10.2022 - 17:42 / deadline.com
Original Italian film and TV shows drew a record €1.4b ($1.38b) in investment in 2021, according to a new study by local producer body APA.
The report, which was unveiled at Italy’s MIA Market last week, suggested there was between €1.42b to €1.47b ($1.38b-$1.43b) in investment in original Italian TV and film productions last year.
The association said this “conservative” estimate was 37% more than in 2017 when investments came in at €1b ($980m). The report calculated a compound annual growth rate (CAGR) in investment of 8.2% over the four years to 2021.
Breaking the figure down, the study showed that roughly 70% of the investment had gone into productions destined for release on traditional broadcast networks or streamers.
Series and films produced for broadcast or online release accounted for €663m ($646m) of the investment; non-fiction TV programming such as entertainment and documentaries received €360m ($351m); and animation, €47m ($45m). An estimated €350-400m ($341m-390m) had been invested in feature films for theatrical release.
Within the €663m figure, €318m ($310m) came from Italian and international producers who had tapped into Italy’s 14% tax credit (the value of which was included in the figure), €120m ($117m) had come from streamers, and €225m ($219m) came from the traditional free-to-air and pay-TV broadcasters.
Looking specifically at investment in drama series and films for TV and online, investment was forecast to hit €806m ($786m) by 2025. This was on the basis of a conservative forecast of 5% CAGR, instead of the 13% witnessed from 2017 to 2021
The APA report confirms the recent production boom in Italy led by the entry of global platforms into the market and underpinned by the country’s
The White Lotus is back for , swapping Maui, Hawaii for Taormina, Sicily. Icon Jennifer Coolidge makes the transatlantic trip to reprise her role as Tanya McQuoid, and we're better off for it.
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Nick Vivarelli International Correspondent Exports of Italian TV series and non-theatrical movies have more than doubled over the past five years thanks in part to the rise of local originals commissioned by streamers, just as investments in production of local scripted content are also increasing. That is the key finding of a report unveiled at Rome’s MIA market by Italy’s producers association APA, which estimates the total value of Italy’s TV exports in 2021 at roughly €100 million ($97 million). The total cost of all types of Italian TV and platform content produced in 2021 reached €1.4 billion ($1.36 billion) in 2021, which is a 37% increase compared with 2017, according to the APA report.
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