International Disruptors: ‘The Power’ And ‘Poor Things’ VFX House Union Talk Expansion Into Canada, AI And How They Are “Trying To Be Part Of The Storytelling Process”
22.11.2023 - 20:54
/ deadline.com
Welcome to Deadline’s International Disruptors, a feature where we’ll shine a spotlight on key executives and companies outside of the U.S. shaking up the offshore marketplace. This week, we’re talking visual effects powerhouse Union VFX, an independent outfit based in London and, more recently, Montréal, which has spent the last 15 years quietly building a reputation for delivering some of the most seamless and invisible visual effects across the film and television spheres. We sit down with three of their heads to talk about how the business has grown, why it’s important to involve VFX teams at early stages and what’s next for the company.
The best visual effects are the ones that you don’t notice, the ones that blend seamlessly into the storyline and bring the audience deeper into the world of the storyteller. For instance, if you tuned into Amazon Prime Video’s sci-fi feminist series The Power earlier this year, the visuals of young women who develop the power to create electricity in themselves with their blood vessels pulsating under their skin before sparks flew from their body, felt real and almost tangible. And the company behind these deftly executed visual effects is Union VFX, a London and Montreal-based outfit that has been quietly building a reputation for delivering some of the smoothest and most invisible visual effects in the industry.
“On The Power, one of our main briefs was to make ‘the power’ not like a superhero power but with an organic, natural effect and that was really difficult,” says Union Managing Director Lucy Cooper. “There’s so much nuance to how you do that and the work we did probably passed you by but would have an impact on how you consumed the footage, with little pulses coming
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