In TikTok Executive Overhaul, Disney Vet Zenia Mucha Joins As Chief Brand And Communications Officer
22.06.2023 - 17:51
/ deadline.com
TikTok is overhauling its executive ranks, with Chief Operating Officer V Pappas leaving the company and longtime Disney communications chief Zenia Mucha joining in a newly created role.
Mucha, who has done consulting work since leaving her Disney post in early 2022, will take the title of Chief Brand and Communications Officer. Adam Presser, current TikTok Chief of Staff, will become TikTok’s Head of Operations.
CEO Shou Chew laid out the changes at TikTok in a memo to employees (read it below).
In a 20-year career at Disney, Mucha was a key member of Iger’s executive team as the media company pulled off a series of acquisitions and made its mark in the streaming race. Soon after Iger passed the CEO baton to Bob Chapek in 2020, Mucha and other execs soon left the fold.
TikTok has tapped Disney’s ranks before, with Kevin Mayer joining as CEO in 2020 after Chapek got elevated to CEO of Disney. Mayer’s run at TikTok was brief and eventful, with former President Donald Trump trying to force its sale. Mayer stepped down after three months and now co-runs Candle Media with Tom Staggs.
Political pressure on TikTok is continuing to mount from both parties in Congress and at the state level. Because its parent company, ByteDance, is Chinese, critics see TikTok as a vehicle for harvesting data for the Chinese government. With its exponential growth in recent years, the platform has increasingly sought to reassure advertisers and lawmakers it has no ill intentions or ulterior motives. Chew testified before Congress earlier this year, receiving a thorough grilling.
Here is Chew’s full memo:
Team,
We have some important changes coming to our leadership team that I want to share with all of you.
After nearly five years as a