How Do You Mourn an Influencer?
25.04.2024 - 20:59
/ glamour.com
account is only six seconds long, and it's the classic type of her more than 200,000 followers had come to expect from her.
It’s pithy and funny, mentioning the pivotal pop culture moment that was JoJo Siwa and Tom Sandoval appearing on the reality show Special Forces together.
The only thing it is missing is her catchphrase: “you want more? I’ll give you more!”Now the video, which was posted April 7, and its comments section serves as a kind of public obituary.
As one fan mournfully wrote: “I want more, and now you can’t give me more.”Roth, a 36-year-old from Maryland, died earlier this month of an undisclosed cause, a fact that her fans first learned about by her mother last week.
The family asked for privacy surrounding Roth’s death and what happened to her in an interview with NBC News, they were still deciding how and what to share.Truthfully, fans knew very little about Roth’s personal life or really any details about her besides her love of pop culture and gossip, especially blind items.
But it's clear that despite this lack of personal intimacy, Roth left an indelible mark on many.
Tributes to her have flooded into the app, with people posting after praising her wit, her charm, and her style.Roth’s death is just one in a recent spate of an at once very old and very new phenomenon: how we publicly mourn a public figure.
In the past few months, several popular influencers have passed away, leaving hundreds of thousands of devoted followers grappling with how exactly to grieve someone they have never met, yet felt a strong emotional attachment to.There was Jessica Pettway, a beauty influencer known for her videos about hair and styling on YouTube, who in March.
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