Heat Waves proves patience is a virtue, especially when it comes to megahits
13.03.2022 - 03:05
/ msn.com
Terror Twilight, which came out in 1999. I bought it on CD at the time. The band’s biggest song on Spotify, with 68m plays, is a B-side from that era called Harness Your Hopes, which would have been one for the mega-fans, even then.
A report on Stereogum, in 2020, dug into the algorithms to suggest reasons why that particular song floated to the top, but more than 20 years later, it’s so popular that the band last week released a brand new video for it, starring one of the actors from the hit series Yellowjackets. It is thrilling, in a way, almost lawless. It’s as if a toddler has been left in charge of the music industry and is pressing the buttons at random: why not let TikTok turn Fleetwood Mac’s Dreams into one of the biggest hits of the 2020s, even though it was first released six decades ago?At the same time, any world-conquering hit is usually a surprise.
It’s unpredictable by nature. What labels think will work is rarely in line with what listeners decide has worked. That’s why artists are always asked if they saw a megahit coming and they always say they did not.
Mark Ronson always says that, for a long time, he didn’t think Uptown Funk was working at all. Camila Cabello said she had to persuade her label to release the mega-hit Havana. It makes sense that few could have seen Heat Waves coming.
That’s part of the story of a smash. Video: Glass Animals’ ‘Heat Waves’ Dethrones ‘We Don’t Talk About Bruno’ in Record Run to No. 1 on the Hot 100 | Billboard News (Billboard)Kanye West Drops ‘Hurricane’ Music Video With The Weeknd & Lil Baby | Billboard NewsCamila Cabello Reacts to On-Air Wardrobe Malfunction: ‘Wish I Had a Time Machine’ | Billboard NewsTravis Scott’s Project HEAL Launches $5 Million in Community
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