. Having spent over half of his life in the spotlight, for better and for worse, and his longtime stylist, Karla Welch, have cracked the code on how to parlay dressing like someone’s into a steady source of media attention.
22.12.2022 - 21:45 / usmagazine.com
Executive Decision. H&M has removed all Justin Bieber merchandise after the singer slammed the retailer for allegedly selling his products without his permission.
The clothing store announced the move in a statement to CNBC on Wednesday, December 21, sharing that apparel bearing Bieber’s name and likeness will be removed out of “respect” for the Grammy winner. H&M asserted to CNBC, however, that the brand “followed all proper approval procedures.”
The drama unfolded on Monday, December 19, when the “Baby” crooner, 28, blasted H&M via his Instagram Story. “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M … All without my permission and approval SMH I WOULDN’T BUY IT IF I WERE YOU.”
In a follow-up post, Bieber called the clothing “trash,” adding, “I DIDN’T APPROVE IT. DON’T BUY IT.”
He even went so far as to comment on a social media post from the Instagram account @jbiebertraacker, which shared a glimpse of the merch. “When everyone finds out I didn’t approve any of this merch smh,” he wrote.
Before Monday, H&M offered clothing, phone accessories and tote bags emblazoned with the Canada native’s face and song lyrics, specifically lines from his hit “Ghost.” A gray sweatshirt dress was adorned with a black-and-white photo of Bieber with bleach blond hair.
This isn’t the first time H&M has sold clothing using Bieber’s likeness, according to Bustle. In 2016, the company sold apparel to promote his Purpose Tour and again for the Justin Bieber Stadium Tour one year later.
The “Peaches” artist, meanwhile, has his own clothing line called Drew House, which he launched in 2019. While the collection debuted with loungewear, bucket hats and other cozy items, the label has since expanded to include puffer coats,
. Having spent over half of his life in the spotlight, for better and for worse, and his longtime stylist, Karla Welch, have cracked the code on how to parlay dressing like someone’s into a steady source of media attention.
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Retailer H&M has insisted that it got all the approvals it needed for some Justin Bieber related products that it is currently selling. The insistence came after Bieber himself took to Instagram earlier this week to diss those products and urge fans not to buy them.Bieber told his fans on Instagram on Monday: “I didn’t approve any of the merch collection that they put up at H&M”, adding that the products up for sale are “all without my permission and approval” and “I wouldn’t buy [them] if I were you”.And just in case any of that wasn’t clear, he stated in a subsequent post: “The H&M merch they made of me is trash and I didn’t approve it – don’t buy it”.Bieber didn’t clarify which specific products being sold by H&M he was objecting to.
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Justin Bieber is calling out a major retailer for allegedly selling unauthorized merch!
Is it too late for them to say sorry? Justin Bieber took to social media to slam H&M for selling his merchandise — and claimed they did so without his approval.
wardrobe, the couple tends to take a “what’s mine is yours” approach. It’s something even admitted in a video of his tour bus. “We tend to share clothes,” in 2021.