In the years since Kourtney Kardashian founded her lifestyle brand, there has been much criticism about how much Poosh was modeled after Goop, so it was to no one’s surprise when the rumors were finally brought to the inbox of Gwyneth Paltrow herself.
Gwyneth Paltrow’s Goop Pretends to Sell $120 Disposable Diapers to Prove a Point About Essential Items
12.05.2022 - 03:41 / usmagazine.com
False advertising. Gwyneth Paltrow’s wellness and lifestyle brand appeared to launch a bougie baby item — before revealing the (fake) announcement was solely made to raise awareness about taxing essential items.
“Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” an official Goop Instagram post introducing the “new line” read on Wednesday, May 11.
The lifestyle brand added that the diapers would be “infused with a scent of jasmine and bergamot for a revitalized baby,” and would officially be available for purchase on the website Friday, May 12, at 11 a.m. EST. The diapers were set to go for $120 per pack of 12.
The announcement garnered a variety of social media responses varying from people excited to purchase the product for their little ones to other commenters wondering if it was a joke.
One user wrote, “NEEED!!!!! For my children,” about the diaper line.
Not everyone, however, was as thrilled about the potential launch.
“Is this an SNL skit?,” one user commented. “Got to be a joke. Although you never know with GOOP,” another one wrote.
The naysayers turned out to be right about the lavishly priced baby items. In a press release sent to Motherboard by the PR company leading the “Diapér” brand’s introduction, it was revealed that the ad is a PR stunt between Goop and Baby2Baby — a nonprofit and diaper bank that gets diapers and other essential items to children across the United States.
“Tomorrow, Goop CEO Gwenyth Paltrow will reveal on Instagram that ‘The Diapér’ is designed to expose the ridiculousness of taxing diapers like a luxury product, the statement read.
Since its launch, Goop has released a variety of
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